If a picture is worth a thousand words... what are your images saying?
Would you expect Mercedes Benz or Tiffany's or even Chili's use snapshots taken with a point-and-shoot camera of their products? Sure, these companies have big marketing teams and seemingly unlimited budgets but they are setting the bar for your company too. Increasingly we are becoming a photo-centric culture with the popularity of Facebook, Instagram, Pinterest andHouzz* setting the bar even higher.
Your website, brochures, blog, and advertisements (really, everything) should have good quality photos to match your product or service's target audience and their expectations. Poor quality photos can cause a potential client to turn away from using you - and we don't want any reason for that!
- Hire a professional: Review a portfolio of images that are like those you need and ask good questions about lighting, copyrights and style.
- Style your images: if it is an interior, place settings and flowers on a table add interest.
- Review your images on site with the photographer.
- Create drama with good lighting.
- Use high resolution images for print (300 dpi at the size 5"x7" or whatever that you need).
- Resize your images to low resolution for blogs and websites (72 dpi).
- Know what sizes and resolutions you need for which online platforms: Facebook, Houzz, etc.
- I never recommend using scanned images.
While it is always best to showcase professional photos sometimes good snap shots are okay to use in blogs, Facebook and Twitter. I would't use them as much on Pinterest and never on Houzz unless they are "before" photos.
Have questions about these things? Give me a shout!
* BTW: If you are in the home design/build/remodel industry you should be on Houzz!