- Too many messages in one place.
- Too many messages period.
- Changing the message frequently.
Tip#2 - Reach for your target audience's emotions. We are emotional creatures and people buy many things for these reasons. Give a sense of how it will relate to your customer's life, how do they see themselves? Would they buy a Honda or a Hummer? Is it a sense of fashion, security/safety, family? Craft your message to push these buttons.
Tip#3 - Be clear! Make sure that people know what you are talking about and keep the technical jargon out of your message. Test it out! Try it on with your Grandma or your hippie neighbor.
Tip#4 - Run with one theme over several marketing layers (see previous post). Keep your message the same on your vehicles, ads, direct mail and web stuff.
Don't over complicate things, choose one good, simple message and it will serve you well.