What is your marketing goal?

Of course you want to sell stuff but there are other goals to be considered as well when you are developing your marketing campaign.

Here are some ideas for your goals:

• Increase customer loyalty
• Increase dollar value of each sale
• Increase market share
• Develop brand awareness
• Encourage referrals
  

When developing your marketing mix, make sure to consider your goals individually and how you will measure the success of your campaign. Include a coupon code, have people sign up for your newsletter, use a specific landing page on your website or just plain ask your customer and track it!

But don't get carried away - you don't want to have 8 goals for one campaign!