Clear Message
A good logo design should convey a message to your target clients - giving information and communicating ideas. Poor design damages communication of the message. What does your logo say? Classy? Simple? Busy? Crazy? Offensive? Dated? (This is true of all of your identity materials from logo to flyers to website.)
Design Principles
A logo should also utilize good design principles: balance, proportion, emphasis, space and contrast. Emphasize motion, state less with more, create variety with contrast - all these things can be moulded into your message and your logo. Current design trends and color choices will help your logo keep from looking dated. A design professional can help you achieve great design that is in line with your message and well worth the investment.
What not to do... This great website, although not for the easily offended.
No comments:
Post a Comment